The AUB logo and the wordmark must appear on the front of all printed communications in order to ensure proper visibility and effectively highlight the University's visual identity. It is highly recommended that the positioning of the logo is determined at the very beginning of the production process so that the logo and its surrounding space are taken into consideration throughout the design phase. A square equal to the cap height is used to illustrate the minimum distance between the logo and any surrounding elements.
AUB Logo on Publication Front CoversThe preferred positioning of the logo on front covers and its surrounding space are illustrated in the left diagram.It is advisable that the logo positioning is determined first in order to avoid any modifications to the design at later stages.
Wordmark on Publication Front CoversSimilar to the AUB logo, the wordmark plays an important role in the visual identity system and must appear on the front covers. It is advisable that the wordmark positioning is determined first in order to avoid any modifications to the design at later stages.
Logo Sizes for Standard PublicationsThe following list provides the approved logo sizes for the most commonly produced publications. The sizes are specified in width. The heights should be determined proportionally. These guidelines should also be used to determine the logo size for materials in other sizes.